WeWork
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WeWork *
Real Estate
Background
Designing a digital store for WeWork Israel members, offering wellness services, office goods, and IT tools.
Goal
Create a smooth, branded eCommerce experience for dozens of products across mobile & desktop platforms.
Challenge
Apply WeWork’s visual language to a diverse store under tight deadlines and high design expectations.
Research & Inspiration
I started with an in-depth review of WeWork’s design system, studied similar user flows, and mapped out product categories ranging from ergonomic equipment to IT services.
The diversity of offerings required structuring a consistent and intuitive user experience.
UX/UI Design for a Digital Store
The project followed a clear process of wireframing, prototyping, and high-fidelity design.
I worked closely with the development team to ensure that every interaction from product selection to checkout was seamless and functional.
Brand Language Integration
A major part of the process was learning and adapting WeWork’s existing brand language.
This included typography, layout behavior, iconography, and UI components already in use across WeWork platforms - repurposed for eCommerce while maintaining consistency.
The Outcome
The final product was a fully designed eCommerce platform exclusively for WeWork Israel members.
It launched company-wide on a dedicated day and included a wide range of products and services.
The design balanced usability, aesthetics, and brand alignment.
